Sunday, March 3, 2013

Massive Messe

The new hall of Messe Basel by HdM had been standing at the end of Clarastrasse for some time before it officially opened a few weeks ago. Much debate was going on about this new gigantic structure: Is such a big building necessary for Basel? How bad is it to block the view towards Messeplatz? In response to the controversy, Jacques Herzog reiterated his vision of a metropolitan Basel that could adopt this large scale, and stated the fact that there had never been an axis intended through Messeplatz in history. On the contrary, the new “City Lounge” provided a covered public space with a dramatic open oculus, continuing traffic and activities from Clarastrasse, and creating a compressed threshold into Messeplatz and the fairs.

I couldn’t decide until a recent tour into the newly finished building. It was mind-blowing. The building is what it needs to be: a very large box with wide span and high ceiling. Standing inside the overwhelming exhibition halls, I felt the scale well justified. I guess it was the only time we could see the entire hall completely empty. But one thing was clear: size does matter.

This vast emptiness will soon be filled with pavilions for the upcoming BaselWorld – the annual international watch and jewelry fair. Rumor has it, the pavilions inside cost twice as much as this already fancy-looking “shell.” And the fair is so profitable that with only 5 days a year, Messe Basel can pay off the construction cost within three years. Crazy.

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