Emerystudio designed this cool wayfinding system for the carpark of Eureka Tower in Melbourne. The monumental words can be seen perfectly at certain key points. Otherwise they become ambiguous graphic fragments. The manipulation of perspetival distortion successfully addresses the notions of 2D (signage) vs. 3D (space), and staticity vs. mobility. When driving, you have to make decisions in a blink anyways, right?
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