Problems of inspiration

An exhibition on sustainability designed by J Mayer H Architects recently opened in the Autostadt in Wolfsburg, Germany.


I don't mind the form at all - it looks dynamic and fun. But when I tried to find out how they got to the form, I saw this diagram. I was literally laughing out loud for several minutes. People in the office thought I had gone crazy because of stress...
Here's a paragraph from the news: "As one of the first prominent signs of the growing consciousness for environmentally friendly consumption, the well known PET-sign was taken as a starting point from which the metaphor of the extensively branched web was developed. This originally 2-dimensional sign was extended into the third dimension and through a series of step by step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level."

It does make architects seem like a bunch of pathetic morons. Anything can be the "starting point" of architecture, right? They extended a 2D graphic into 3D - wow that's space! Isn't that what architecture is all about? "A series of step by step manipulations" sounds very intellectually sophisticated as well. Blah blah blah blah... I suddenly remember our old friend Robert, who told us, "The sign is more important than the architecture."